I had an interesting conversation with a man today around attracting what you want. Now before you get too carried away with what I was up to (I”m sure my tradie husband doesn’t read my posts!!) the conversation was actually around recruitment and attracting the right person for the job in the first place and how education can play a part.
This man’s wife is in the real estate industry that experiences a certain percentage of staff turnover, especially in the property management role. She is frustrated because in 1 week they lost 4 staff members, all for their own logical reasons. She was back to the drawing board of hiring again. The reason why (at least from this conversation) – it appears there is a gap between what people think the job is about and what the job is really about. A bit like a teacher. People go into the field with an idealistic view on making the world a better place, but discover that it’s really around paperwork and discipline (or so I”m told :)). He was saying that even the recruitment agencies just don’t get it. The people that are hiring for the role don’t understand the nitty gritty of the role either. The attributes that make a successful property manager.
So, we were exploring this idea. Once an interested candidate has read the advert and is keen to apply (say, via SEEK), they click on a link and are immediately taken to a “mini course” that explains what it’s all about, a video with interviews and stories from the ground, action steps they can take and additional information if they want more information at a deeper level. At the end of the “mini course” they can then apply if they still believe the job is for them.
This would benefit the business in a number of ways.
1) Reduce the number of candidates applying for the role that really are not suited to what the role entails
2) If it is a free course, it could be used as a sale funnel – to increase brand awareness and trust that the people who work for this real estate really do know their job.
3) Ultimately, save the company time and money with endless turnover due to attracting the wrong person for the job
I’d like to go the next step with the company and streamline their on-boarding process -but I’ll save that for another post 🙂
On a side note, the gentleman in question has just married this lovely lady 2 weeks ago so it really was simply an interesting conversation around attracting what you want….(just in case my husband is reading this lol).